Introducing our Senior Management Team.

Introducing our

Senior Management Team.

Senior management team

Peter Holbrook, CFO

Peter Holbrook, Chief Financial Officer

Nathan Reynolds, Managing Director, UK & Ireland

Nathan joined RLDatix in 2021. Nathan brings experience in scaling technology businesses in the APAC region. Immediately preceding his start at Allocate, Nathan had scaled a leading global HCM/WFM vendor from initial start-up to the more than 130 employees in the region. Nathan believes in delivering customers significant transformable value in their technology decisions through exceptional customer experience and putting our customers at the centre of everything we do.

Erik Stone, Managing Director, Europe

Erik was appointed as Sales Director Time Care AB in 2009 and has been responsible for Allocate Software in the Nordics since 2011. Erik previously served as a naval officer in the Swedish Navy for ten years. After supplementing the military schools at the University of Stockholm for a year he started working as a director in the staffing and recruitment industry. Erik held the position as Business Area Manager, Recruitment Services at the leading Nordic company Proffice AB between 2002 and 2009 where he was also part of the management team.

Liz Jones, Chief Marketing Officer

Liz has over 20 years’ experience in healthcare technology. Her most recent role was leading the communications and marketing strategy for Allocate’s UK business where she was proud to oversee the launch of the SafeCare product that is now used by over 160 healthcare organisations. Prior to this, she led the go-to-market for Dynamic Change, one of the UK’s first SaaS solutions for healthcare governance, risk and compliance, where she helped grow the business from start-up to market leader ahead of its acquisition. She has a deep interest in how healthcare policy and technology can combine to make a difference in care delivery.

Barbara Staruk, Chief Product Officer

Barbara joined us in 2021 from Epos where she was Chief Growth Officer for the past 12 months. Before Epos, Barbara was MD Product and Development at Tribal for over 4 years, and prior to this, at Optum, one of the world’s largest healthcare organisations. She has a deep Product Management background and is passionate about the health sector and the impact we can bring. Barbara works with a particular focus on helping create increased predictability in execution and delivery for our customers.

Terence Clifton, Chief Technology Officer

Terence joined Allocate as Chief Technology Officer in May 2019. Bringing over 20 years of experience in the software and technology arenas across multiple sectors including healthcare, finance and media.

Terence was most recently at Elsevier where he was VP of Software Engineering. His background includes many years in senior roles across development and architecture, a PhD in computer science and experience of building and managing onshore, nearshore and offshore teams in infrastructure, development, operations and support environments.

Simon Courage, Chief Solutions Architect

Simon Courage has led the direction of the company’s workforce management solutions for the past 12 years. In that time he has worked with hundreds of NHS organisations to understand the challenges faced in deploying the workforce safely and efficiently. He is particularly interested in how innovative technology can support nurses, increasing their buy-in and helping bring teams together to solve the big challenges healthcare organisations face. His direct experience and knowledge of both UK healthcare as well as his experience overseas in Australia, USA and Europe has led him to be invited to speak at multiple industry events on the challenges of effective workforce deployment in NHS organisations today.